We recently conducted a survey related to how our spray foam contractors market their business and how Rhino Linings can best assist that effort.
The feedback we received is critical to ensuring that you have all the tools you need to be successful. Check out the results and see what marketing methods others are using, what resources are most requested and what marketing tools are in our pipeline for you.
We recently conducted a survey related to how our spray foam contractors market their business and how Rhino Linings can best assist that effort.
The feedback we received is critical to ensuring that you have all the tools you need to be successful. Check out the results and see what marketing methods others are using, what resources are most requested and what marketing tools are in our pipeline for you.
Which channels do you use to reach your ideal customer?
- Face-to-Face (83%)
- Website (66%)
- Events & Trade Shows (50%)
Nearly everyone who responded to our survey noted Face to Face as their number one marketing method. We agree that a great way to build trust and get business is to meet with your customers in person. This was closely followed by the use of a website. Websites are increasingly important in a technology driven age as customers look to websites to gauge the legitimacy of your business. Traditional forms of marketing such as television, radio ads and even billboards seem to get minimal use in this industry.
What marketing products would you like to see Rhino Linings develop and offer?
- Brochures (66%)
- Vehicle Decals & Trailer Wraps (50%)
- Giveaway Items (41%)
The most requested Rhino Linings marketing item by our SPF contractors were new print brochures followed by vehicle wraps and giveaway items – all very relevant tools to use in your face to face marketing efforts. On the other hand, the percentage of requests for digital tools such as website templates and email campaign templates were very low – which can mean that our contractors already have websites and email campaigns or our contractors may be under-utilizing tools that can help attract more customers.
Get Ready for More
Based on your feedback we hope to bring on more tools that you can utilize for the traditional face to face marketing you all use. We also hope to bring articles, tips, and tools that will help you market in ways you have never tried. Your feedback is very valuable to us, so keep your eyes peeled for more surveys in the future. We’re working hard on a few new projects that we hope to unveil and make available to our loyal contractors soon. Stay tuned!
Rhino Linings Corporation is dedicated to your success. For more details on how to get started in the SPF industry, call 877.358.1320 or visit spf.rhinolinings.com
