When you think of successful applicators, what’s the first thing that comes to mind? VOLUME! Roger Cox, from Rhino Linings of Utah County, better known to those around town as “Rhino Rog,” has proven time and again, the only way to ensure volume is by investing in mutually beneficial relationships and staying committed to the idea of quality standards. His motto: “Do what you say!”
When asked what that means to his team, Rhino Rog states: “We never underestimate the amount of time it will take to complete a project; if we need more time, we are sure to let the customer know well before they are expecting it.” This goes a long way to build and create trust.
This is especially true when working with car dealerships, which account for about 80% of Rhino Linings of Utah County’s business. Rhino Rog’s 30+ persistent years in the automotive industry has shown him that dealerships expect vehicles to be ready when promised because the dealerships then have to provide pick up times to the owners. Another way Rhino Rog has secured his place in the market? He offers pick-up and delivery service of these vehicles to and from the shop.
In the liner industry, time wasted equals revenue lost, and that’s why, according to Rog: “It’s important to find time do it right the first time, because if you don’t, how are you going to find time to do it right the second time around?”
Success Tips by Rhino Rog:
- Under Promise, Over Deliver
- Be on time
- Support the brand and put out quality work
- Always be approachable
- Never take short cuts
- Don’t be ashamed of your business
